The global gaming industry shows rapid growth: according to Coherent Market Insight, the gambling market volume will increase by 11.4 % by 2026. The emergence of new technologies and software affects industry development, providing companies with significant advantages over competitors. You can keep up with trends by participating in conferences and exhibitions that bring together gaming professionals.
Participation in events and business growth
Global and local conferences, exhibitions, and forums allow guests to discuss critical issues, discover new earning methods, meet new partners, as well as be the first to know insider information.
Global events frequently present new products by developers and game providers. Not only does it help to be aware of the market situation, but it also allows to talk to company representatives face to face.
Specialized gaming events include gambling and betting events of both general and narrow areas. For example, London (the United Kingdom) hosts an international exhibition called ICE Totally Gaming year by year, introducing new slots and cutting edge gaming software, as well arranges roundtables involving regulators and gambling companies.
The specific nature of the event is the fact that it unites offline and online gambling as well as invites the recognized industry experts. In 2019, the event was attended by Clive Hawkswood, CEO at the Remote Gambling Association (RGA).
Benefits of participation in specialized events
Information about the industry evolution and news about certain products can be found on the Internet. So, why should businesspeople visit exhibitions? How does the gambling industry benefit from them in general?
- Participants obtain unique educational content from industry experts. The value if this information is confirmed by their reputations and names. Besides, you can ask the speakers any questions.
- Conferences reveal successful and relevant case studies, analyze firsthand experience in business promotion and implementation of gambling projects.
- Events introduce and discuss innovative technologies allowing to earn more and attract new customers to your casino or betting shop. Software or technologies showcased can be often tested and appreciated in practice.
- Networking. Conferences give an opportunity to get acquainted with new market players and establish relations with well-known companies. It helps to find partners faster, expand the list of software providers, and gain useful contacts for the future.
Moreover, you can introduce yourself, present your company and products, as well as enhance brand awareness among your colleagues and the target audience.
Kyiv-based gambling events
With the gambling sector becoming legal for business operations in Ukraine, it’s time to discuss relevant development trends and global commercial experience with industry experts. What gambling events took place in the country earlier? And which ones are scheduled for the near future?
Kyiv iGaming Affiliate Conference. Kyiv has been hosting an event dedicated to affiliate marketing in gambling for two years. It is organized by Smile-Expo International Company. The event involves experts in affiliate program earnings, representatives of CPA networks and marketing agencies, and other specialists. This year, participants will highlight up-to-date case studies and new educational content.
Ukrainian Gaming Week 2020. On April 15-16, 2020, the capital of Ukraine will host a major exhibition of gambling products and software – UGW 2020. The event will allow to communicate with representatives of top companies, explore new business solutions, and establish business relations. Furthermore, the exhibition will feature a conference where speakers will examine the law on gambling business legalization, responsible gambling, and Ukrainian market prospects.