Russian Gaming Week: virtual reality, cryptocurrency and marketing
On June 7-8, Smile-Expo will host the twelfth Russian Gaming Week – a large-scale conference dedicated to gambling. The hot topics to be discussed include effective marketing, legislation news and cryptocurrency application in gambling.
The leading bookmakers of Russia, owners of large casinos, government officials, as well as marketers and lawyers in the field of gambling and e-sports will take part in RGW XII.
In 2018, we expanded the list of the conference topics. Now, it has five thematic blocks, including digital marketing and VR/AR technologies.
Participants will discuss promotion strategies, new technologies for online casinos, bills on gambling and business that come into force in 2018. Among the key topics are cryptocurrencies in gambling and betting, virtual and augmented reality, artificial intelligence, promotion in the Internet with the help of bloggers and opinion leaders.
Speakers and topics
The RGW XII will feature more than 30 world-renowned experts from the CIS countries and Europe, including well-known marketers, leading lawyers, developers of online gambling solutions and top managers of large companies involved in the gambling industry.
One of the key speakers is Andrew Pearson, President and founder of Intelligencia Limited. The company is known as a major developer of software for gambling and online betting. Andrew Pearson's report will focus on the use of artificial intelligence to analyze customer base, personalized marketing in real time and optimization of corporate processes.
Robert Brassai, Principal Consultant at Sense 4 Gaming, will also dedicate his report to the latest technologies in gambling. He will talk about how to use large data in a land-based casino. And Natalia Vasilyeva, Head of Sales and Marketing at Anzu.io, will make a report on the topic of ‘In-game advertising in 3D and VR games: myths and reality’.
The conference will also feature Elena Orlova, CEO of the Platron payment system. She will talk about modern payment solutions for the gaming industry.
One of the conference activities will be a panel discussion, the participants of which will discuss the topic ‘The future of online industry: development prospects for online betting in terms of the latest legislative changes’.
Gambling and betting exhibition
Within Russian Gaming Week XII, we are holding the largest exhibition on gaming in the CIS. The exhibition area participants will be able to see new equipment for casinos and bookmakers, innovative software, electronic and cryptocurrency payment systems and other related services. The participants will enjoy interesting stands and networking with the leading developers of products and services in the gambling industry. As part of the exhibition area, Smile-Expo will also organize open lectures and master classes.
The event will take place in Sokolniki ECC (pavilion No.2).
Get more information on the website of RGW 2018.
Registration to the conference and ticket sales is available online.