COVID-19 coronavirus is spreading across the world rapidly, causing the introduction of limitations in many states. In order to protect the public, governments of various countries imposed quarantine measures, closing shopping malls and restaurants, prohibiting mass gatherings and cultural, educational and sports events.
The global economy has come under threat, bringing great losses for the business. Crisis puts under threat the betting industry as well. Betting providers have to find new approaches and cope with new market requirements to decrease the financial damages.
Find out about the strategies of operating on the betting market under the coronavirus pandemics environment from speakers at Betting in face of COVID-19 online conference organized by Smile-Expo.
The spring of 2020: state of the industry
Cancellation of big sporting events has a drastic effect on the income of betting shops. According to Commersant, the betting market in Russia can decrease by 10-35%. Moving the UEFA European Championship to later dates has provided an immense influence on the market, as this event usually gets 85% of the total betting share.
The income of land based casinos and betting shops is decreasing, but the gambling online segment is gaining popularity because of the pandemics. The quarantine and requirement to stay away from the public places made Internet the key active segment. Forecasts of H2 Gambling Capital show that online gambling market share in 2020 will grow from 13,4 to 14,7%, and maybe even to 15% if the coronavirus will influence the next six months.
In order to fight the crisis, many betting providers have decided to move to esports, which is considered to be the most protected type of sports under the coronavirus conditions. Efficient anti-crisis solutions include introduction of betting lines for fantasy sports.
Betting in face of COVID-19 online conference
The best way to systematize your knowledge of fighting the crisis during the quarantine is a conference dedicated to betting. Virtual format guarantees safety for health and a convenient access from any point of the world. Information acquired at the event can help to stay in the game, and communication with the market leaders will be a perfect tool for further development.
Betting in face of COVID-19 conference will include two events:
On April 16, 2020, the first event will focus on the CIS market. Official language is Russian.
On April 17, 2020, the second event will address fighting crisis on the EU market. Official language is English.
Key topics at the event:
How top betting providers are coping with the crisis.
Esports – a life line for betting.
Sportsbook in the match cancelling environment.
Where to get the traffic during the quarantine.
Review of the Russian market under the new law limiting betting on non-sports events.
How to stop the decrease of betting companies stock value.
The influence of matches cancellation on the industry, forecasts of international sports associations.
The prospects of traditional sports, esports and fantasy sports after the quarantine.
Betting in face of COVID-19 is a B2B conference that will become a platform where the leading betting providers, operators, developers, suppliers and other key players of the market will gather to discuss latest trends and ways to overcome the crisis.
Use all benefits of the new format of events from Smile-Expo – register for the safe and useful online conference – Betting in face of COVID-19!