Smile-Expo

How to Drive Traffic to Mobile and Difficulties of Transition to CPA – What Speakers of Kyiv iGaming Affiliate Conference 2019 Were Talking About

Publication date: 08 oct 2019

How to Drive Traffic to Mobile and Difficulties of Transition to CPA – What Speakers of Kyiv iGaming Affiliate Conference 2019 Were Talking About

On September 26, the capital of Ukraine saw the second Kyiv iGaming Affiliate Conference by Smile-Expo dedicated to affiliate marketing in the gambling industry. Attendees took part in specialized networking and listened to reports on up-to-date issues.

Conference themes

The conference started with the report on the peculiarities and problems of the collaboration between affiliate programs and advertisers given by Roman Manuylov, Chief Marketing and PR Officer of Alfaleads.

СМО of TruePlay Lyudmila Krivko talked about the advantages and features of the first affiliate program based on blockchain. Ending the presentation, the speaker announced the special offer that gave the opportunity to get 100% RevShare.

Analytics and forecasts on the development of the African gambling market were shared by Dmitry Belianin from Parimatch Africa. The speaker noted the benefits of this direction for affiliates and mentioned figures that showed the growth of the gambling sector in the African region.

The case study of work with Parimatch was shared by Maxim Kirienko, the head of mobile at the international marketing agency Digital Choo (DC). The speaker gave examples to illustrate the best and most efficient techniques for driving traffic to mobile betting apps.

The up-to-date theme of mobile apps in the work of affiliates was highlighted by the owner of Clicklead.ru affiliate network Anton Voystrikov. The speaker focused on gambling and betting niches, as well as subtleties of the CPA model.

Founder of Initium Group Vitaliy Stetsenko told the audience about kinds of creatives in the mobile sector. He distinguished the main advantages of apps in lead generation and gave examples of statistics.

Founder of Quints Roman Bout voiced reasons why new operators had difficulties with shifting from Revenue Share to CPA. Besides, the speaker offered the possible solution – correct retention.

The experienced lawyer Viacheslav Ustimenko from LAWBOOT shared an expert opinion regarding the regulation of cryptocurrency transactions and specified things worth attention in the processes of license acquisition and business registration.

Ways of finding a common language for advertisers, webmasters, and representatives of СРА networks were offered by Tatiana Nasonova from Gambling.pro. The speaker explained how to build the interaction of these parties based on trust and understanding.

The moderator of the conference was Konstantin Karpalov, the co-founder of Papa Karlo CPA network.

Panel discussion

Attendees paid special attention to the expert discussion of the theme “Casino, betting, esports: finding the right balance” featuring Giorgi Gvenetadze from Adjarabet, Nik Rudenko from Favbet/Favorit Sport, Anton Tlustyy from Playtini, and Vladimir Luchaninov from Firelink Media.

Experts reviewed the theme from several sides focusing on the assessment of content and stance of operators. Besides, speakers answered questions from the audience. The CEO of PartnerMatrix Levon Nikoghosyan moderated the discussion.

Exhibition area and sponsors

The exhibition area of the second conference has greatly grown as compared to the first event. This year, 10 successful niche companies presented solutions and services: operators Favbet, Favorit Sport and PokerMatch, outsourcing company SupportLAB, international marketing agencies Digital Choo and ZLODEI, blockchain-based affiliate program TruePlay, online casino developer SoftGamings, aggregator Slotegrator, software provider Quints, and international LPB Bank.

Organizers thank the following sponsors:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program on blockchain TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge and Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – betting company FINBET.

Participants and exhibitors of the event highly appraised its level, especially the dynamics of development, wide range of reports, and professionalism of invited speakers. CEO of PokerMatch Ruslan Bangert and CMO of Quints Eduard Rogov mentioned it in their feedbacks.

You can read more about Kyiv iGaming Affiliate Conference 2019 on the website of the event.

The team of Smile-Expo is looking forward to seeing you at Kyiv iGaming Affiliate Conference 2020!

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